Jacquelynne Powers, of the Miami NewTimes, pointed out some grease-laden irony in a recent blog post: From now until May 23, KFC is launching Buckets For The Cure with the Susan G. Komen for the Cure, which promotes breast cancer awareness. The fast-food outlet will donate 50 cents for every pink bucket of chicken, with the ultimate goal of raising $8.5 million dollars. All of this sounds very admirable…until you look at KFC’s other newsworthy launch this week.
They introduced the world to the Double Down “sandwich”: an artery-clogging extravaganza that replaces buns with deep-fried chicken filets, with melted cheese and bacon strips in between. It has 540 calories, 32 grams of fat and 1,380 milligrams of sodium. So the Colonel is raising money for cancer while selling food that increases the risk of diabetes, heart attacks and all manner of other health problems.
Maybe ironic isn’t the best word. Hypocrisy might be a better fit.